Campfire Brand Kit

Every approved heart, lockup and icon, kept in one place so the mark stays the same wherever it appears — on a screen, on a page, on the cover of a book.

Download everything

SVG sources and transparent PNGs at 64, 128, 256, 512 and 1024 px, plus favicons, app icons, lockups and print treatments.

Download brand assets.zip · 2.2 MB

Brand kit v1.0 · Campfire Technologies LLC

The hearts

One shape in a family of registers. Each is a single color; the ember is the only place warmth appears.

Glowing ember

The primary mark

Flat heart

Emboss & single-color ready

Resting heart

The calmest register

Outline

The lightest weight

Ember

Outline holding the coal

One color · purple

#7B4BA8

One color · ink

For print and stamps

One color · paper

For dark surfaces

Pair

People around the fire

Listening

Campy

Protected

Privacy & the promise

Warm

A gentle nudge

Seed

A first story

Stack

Books & collections

Page

Guides & writing

Grounded

A place, a home

World

The wider world

Creative

Something being made

Tuned

Settings

Chime

Notifications

Hush

Quiet hours

Hollow

Nothing here yet

Kept

Saved, done

Outward

Shared, exported

The lockups

Stacked lockup

For covers, title pages, and anything that needs stillness.

Splash screen

The first thing anyone sees when the app opens.

Website footer mark

“Made with ♥ in Wyoming.” — the heart set inline, at text size.

Icons & treatments

App icon

Rounded tile, ember centered on dusk. iOS, Android, macOS.

App icon · full bleed

Square, no corner radius. For stores that mask their own shape.

Favicons

The heart legible at 16 px, where the ember becomes a single point of light.

Print treatments

For hardcover books: blind emboss, gold foil, letterpress.

How to use it

The heart is always one color. The ember is the only warmth.

Never add a flame, never tilt it, never outline the filled mark.

Never substitute the emoji heart, and never recolor it to match a background.

Leave clear space around the mark equal to the width of its own dip — the heart should always look like it has room to breathe.